If you're currently a client of ours, managing your Google Ads, you might occasionally get an email from a Google representative. In this article, we're diving into why these reps might be reaching out and whether it's in your best interest to take their calls or respond to their emails. Let's be upfront about it—the main reason they're contacting you is to encourage you to spend more.

Google Ads is a massive engine for Alphabet Inc., pulling in roughly 80% to 85% of the company’s total revenue.[1] Since many Google Ads users manage their accounts on their own, Google has kicked off a program aimed at increasing user spending. They do this by offering "optimization tips" and suggesting calls with their reps.

This tactic isn't exactly new. Google is known for employing a range of strategies to boost user spending[2],Without a deep understanding of the Google Ads platform, you might find yourself spending more than necessary, misled by what appears to be helpful advice.

Here’s the thing: if you were managing your Google Ads solo and just following Google’s general advice, perhaps their tips could give your campaigns a boost. But you have us—and we’re not just any Google Ads managers. We tailor your ads to fit your specific needs, constantly tweaking and optimizing. Google reps, lacking insight into our strategy and history, might unintentionally throw a wrench in the works.

So, what can you do if a Google Ads rep reaches out? A simple reply asking them to stop contacting you can give you a few months of peace. Unfortunately, it's likely they'll circle back in about six months with the same spiel.

Remember, while Google's intentions might seem good on the surface, their primary goal is often to boost your spending. As your dedicated Google Ads team, we're here to make sure every suggestion and change aligns with the bespoke strategies we’ve developed for your business. If Google gets in touch, let us take the lead. We know your account inside and out, and we're equipped to filter out what's genuinely beneficial from what's just noise. Together, we'll keep your campaigns running smoothly and effectively, right on target with your business objectives. Stick with us, and let's keep pushing your ads in the right direction, without any unnecessary distractions.